Author · Speaker · Founder

Three books.
One operating system.

From investment sales to leadership culture — the frameworks behind three decades of building at Dakota.

New Release

Be Kind

A Radically Different Approach to Leadership

Being nice avoids conflict. Being kind creates accountability. In Be Kind, Gui Costin shows you how to lead with intention, vulnerability, and clarity — so your team feels trusted, empowered, and inspired to give their best.

Have hard conversations without causing harm
Build a high-performance culture without toxicity
Replace volatility with stability and burnout with clarity
Lead in a way that makes people want to stay

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be kind.

GUI COSTIN

THE DAKOTA WAY

GUI COSTIN

The Proven Process to Scale Your Investment Sales

Sales Playbook

The Dakota Way

The Proven Process to Scale Your Investment Sales

Discover the framework behind $40B+ raised. A step-by-step playbook from decades in institutional distribution — covering process, consistency, pipeline management, and authentic relationship-building.

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Client Relationships

Millennials Are Not Aliens

How to Engage the Next Generation of Investors

A practical guide to understanding, communicating with, and serving millennial clients. Break down the myths and build authentic relationships with the investors reshaping the landscape.

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MILLENNIALS ARE NOT ALIENS

GUI COSTIN

Three books.One operating system.

Be Kind

The Dakota Way

Millennials Are Not Aliens

All three books.One conversation.

Three books.
One operating system.

All three books.
One conversation.