New Release — Now Available
Being nice avoids conflict. Being kind creates accountability. Gui Costin shows you how to lead with intention, vulnerability, and clarity, so your team feels trusted, empowered, and inspired to give their best.
"Every word you speak either builds your culture — or tears it down."
What You'll Learn
Use words that increase trust and retention — and stop the language that quietly erodes both
Have hard conversations without causing harm — the skill most managers never develop
Build a high-performance culture without toxicity — accountability and warmth are not opposites
Replace volatility with stability and burnout with clarity across your organization
Lead in a way that makes people want to stay and play at the highest level
Who Should Read This
And anyone tired of micromanagement, sarcasm, or volatility — and ready for something better.
From the Book
"If your people are your greatest asset, your only job is to create a culture so good they'd be crazy to leave."Be Kind — Gui Costin
"Avoiding tough conversations might be the nice thing to do, but it's not kind — it's actually unkind."Be Kind — Gui Costin
"Kindness doesn't mean lowering standards. At Dakota, kindness raises them."Be Kind — Gui Costin
Available Now
Get your copy of Be Kind and start leading the way your team deserves.
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