Being nice avoids conflict. Being kind creates accountability. Gui Costin shows you how to lead with intention, vulnerability, and clarity – so your team feels trusted, empowered, and inspired to give their best.
Because in the end, every word you speak either builds your culture… or tears it down.
Use words that increase trust and retention
Have hard conversations without causing harm
Build a high-performance culture without toxicity
Replace volatility with stability… and burnout with clarity
Lead in a way that makes people want to stay and play at the highest level
