The Dakota Way documents the exact process and procedures to follow to become a world class fundraiser. Based upon 28+ years of fundraising experience and having trained many Dakota fundraisers on its four core principles, The Dakota Way is the one book that provides a clear blueprint to follow to achieve outsized fundraising success.
Gui is the Founder and CEO of Dakota, a financial, software, data and media company based in Philadelphia, PA.
Dakota’s flagship product, Dakota Marketplace, is a database of institutional investors used by over 6,000 fundraisers and many of the leading global investment firms.
The world of Investment allocators is an ever growing, ever changing ecosystem. Keeping track of the people, the investments, the fund launches and the massive amount of information created each month is near impossible.
Dakota Marketplace organizes information on investment allocators so fundraisers can focus on what matters most: setting up meetings with new potential investors. See how Dakota Marketplace helps over 6,000 fundraisers.
Gui Costin is the Founder and CEO of Dakota, a powerhouse in the investment services industry. Since its inception in 2006, Dakota has helped clients raise over $40 billion.
At the heart of Gui’s leadership is a singular, profound mission: to be a mentor and foster career growth. He is a leader in sales and marketing, and works to help educate investment firms on the processes and procedures they can implement to scale their business.
As a recognized leader in sales and marketing, Gui’s passion lies in educating investment firms about innovative processes and procedures that can effectively scale their businesses. His expertise spans from nurturing talent to implementing cutting-edge strategies, making him a sought-after voice in the world of business growth, leadership, and investment industry dynamics.
With a dynamic career spanning over 25 years and a network of over 20,000 investment professionals, Gui Costin is a highly sought-after leader and executive coach known for his engaging and transformative speaking style. Gui’s keynotes are never one-size-fits-all; he tailors each presentation to resonate deeply with the specific needs and goals of his audience.
Insightful strategies for developing resilient and adaptive leadership skills, helping leaders navigate change and inspire their teams to new heights.
Proven techniques for cultivating high-performing sales teams through effective coaching, practical motivation, and results-oriented leadership.
Proven techniques for cultivating high-performing sales teams through effective coaching, practical motivation, and results-oriented leadership.
Methods for creating a thriving workplace culture that drives performance, attracts top talent, and fosters long-term employee engagement.
In investment sales, we have what I call the Problem of Eighteen Months: as fundraisers we have eighteen months to prove ourselves or we’ll be looking for another job. However, without formal sales training, new fundraising hires usually spend the first six months simply figuring out the job, who they should call on, how they should pitch the product, how to follow up, and so on. By the time they get settled, they only have a year to make something happen—that is, to raise money—and with six- to thirty-six-month sales cycles, that strategy is problematic, to say the least. This book lays out a time-tested system for solving the Problem of Eighteen Months and succeeding in investment sales. The Dakota Way is far more than a sales technique; it’s a philosophy and a process, as well as a mindset that has been meticulously codified into four core principles.
Making up over 30% of the world’s population, millennials are a generation of fast-paced, driven, self-educating individuals. The way they consume information and make decisions is fundamentally different than the generations that came before them. In order to reach this massive audience you must know how and why they buy. Gui Costin’s book, Millennials Are Not Aliens, is your guide to learning how to sell and connect with this technology-driven generation in a way that both resonates with them and boosts your bottom line.
How Dakota’s Gui Costin Masters Capital Raising
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Gui Costin - Dakota Founder & CEO
Gui Costin's Proven Formula for Coaching Sales Teams to Success
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